Square D Marketing, one of South Florida's most effective small business marketing companies, has launched a Client Marketing Campaign focused on businesses in Boca Raton, FloridaPress Releases are a powerful way to spread your business brand across in an efficient manner. Most people think of a Press Release as "groundbreaking news", but the reality is that a quality Press Release can be constructed about almost any subject, at any time. Therefore, you actually have the ability to create the news. However, the real value of the Press Release comes from the links you embed in it and the relatively low Alexa rating of most PR sites (the lower the rating = the better value score it is given by the Search Engines).
Content, Headlines, Embedded Links and Keywording are critical elements of any online writing assignment; this same formula holds true when we speak about Press Releases. Yet, the vast majority of Press Releases that are created hold little value because they don not follow some simple rules:
1) Make your headline sizzle with keywords
2) Make your first paragraph relate
Derek Felbinger, David Trumpler & Andrew Imber.