Give your Brand A Little Gusto!
Personality goes beyond your choice of branding or colors. It’s the whole face behind your company. It’s how the individuals combine to create the living, breathing entity that is your business.
Why: People make purchase decisions based on emotion and buy off people. It’s not purely emotion of course, but emotion certainly plays a large role and when it comes to the crunch between you and a competitor, they’ll go with the company they like. Sometimes you need to show off a bit of personality in order to get people to like your company in the same way that they like a work colleague, or the guy they buy their lunches from.
How: Blogs give you the opportunity to show off your company’s personality by allowing you to post short, succinct and catchy messages (as well as images) about your team, work events, industry related information or trivia. If you have a compassionate business personality, you can post about your recent charity involvement, or issues you are passionate about. If you are a funky company, you might like to take photos of quirky or unusual items around the office a write a few blog posts about the office environment. A good blog can do this for you!
Derek Felbinger, David Trumpler & Andrew Imber.