At this point you are saying to yourself, “no kidding”. But next time you go to a networking group look around. Is anyone around you taking notes. Those that aren’t are often there only for their own business building. They have little or no interest in building anyone else’s or they would be keeping track of the key points necessary to refer others. It is just not possible to remember everything pertinent about every member’s business and have the tools necessary to make the “pre-sale referral”. Moreover, if you do take notes, you will more likely be able to refer to them in a situation where a referral can be made. Would you rather have well-informed and prepared “sales partners” or simply “name droppers” that offer no real understanding of what makes your business unique and valuable.
Next time you go to a networking event, take some time to make some notes. Even if you are the only one doing it, you will be able to make quality decisions about who to refer and who to pass on. Remember, great referrals given by you will come back to you tenfold and that is why you went to the meeting in the first place.
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