Because Google Maps (Places) populates its local search results by gathering business information from numerous OTHER websites (Internet Yellow Pages directories, and other sources). Google Maps compiles and displays their Local/Maps results by gathering details about local businesses by crawling and parsing data from other online websites, directories and databases.
For example, Google Maps is partnered with Verizon and Yahoo! Local is partnered with AT&T. Therefore, having listings with the local online “Yellow Pages” can (and usually does) cause your listing to be placed higher on the list giving you more exposure and website traffic. So take the time to enter the correct information about your company in all the appropriate directories. But which directories are appropriate? Next month's post on Directories will give you the answer.
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