It is always a thrill to receive any award, but turning the achievement into business is often another story. According to historical legend, there is no such thing as bad publicity. As goofy as that sounds, it is actually something that we believe in thoroughly. Our client's throughout the country frequently have to be reminded that getting your business name in lights is rarely a bad thing (assuming it is not included in a police blotter). It's what you then do with the publicity that matters most. Here are a few strategies that you can use to spread the word about your achievements.
1. Use Social Media to promote your award or achievement. By putting your award up on Facebook, for example, you will have taken the first step to allowing your Fans to engage with you and either congratulate you or ask questions about your achievement.
2. Use a Press Release to announce your award or achievement. This can actually be done for free. If you Google "Press Releases" you will be able to find outlets that will let you post your press for free. Remember, there is nothing wrong with "creating the news".
3. Blog about it. Yes, many consider Blogging to be tedious and often struggle to find content, but Blogs can a quick way to produce positive, relevant content that relates to your business. Just be sure to include a link back to your website at the end of the post.
4. Use Mailchimp or Constant Contact to announce your award to your clients and followers. The ones that appreciate and love your business are likely to share it with their extended circles, thus getting you some free referrals. *If you do not have a Mailchimp, Constant Contact or other email messaging system get one opened up as soon as possible!
By doing the few steps provided above, you are likely to get the business you deserve from your achievement or award.
So, what did Square D Marketing recently receive? Well, we were named among the "Best In Advertising and Web Design" from Best Business for 2015! Pretty cool, right?
As an Internet Marketing Specialist, I run into some of the strangest business marketing plans that you ever imagine. Potential Clients tell me everyday that they are not sure about the results they got / get from any marketing effort they employ. This is the very definition of "Insanity". No marketing effort is worth doing without doing the metrics. Here are some other insights you will need to be aware of when you undertake internet marketing (which is something every business should be doing!).
Square D Marketing, one of South Florida's most effective small business marketing companies, has launched a Client Marketing Campaign focused on businesses in Boca Raton, FloridaPress Releases are a powerful way to spread your business brand across in an efficient manner. Most people think of a Press Release as "groundbreaking news", but the reality is that a quality Press Release can be constructed about almost any subject, at any time. Therefore, you actually have the ability to create the news. However, the real value of the Press Release comes from the links you embed in it and the relatively low Alexa rating of most PR sites (the lower the rating = the better value score it is given by the Search Engines).
Content, Headlines, Embedded Links and Keywording are critical elements of any online writing assignment; this same formula holds true when we speak about Press Releases. Yet, the vast majority of Press Releases that are created hold little value because they don not follow some simple rules:
1) Make your headline sizzle with keywords
2) Make your first paragraph relate
#1: Tap Collective Social Power
Smart companies realize that social media is about people, not logos. Collectively, your employees have far more social connections than your company is ever likely to accrue.
So the path to broadening your organization’s reach and engagement in social media should start inside your own walls by surveying your team to determine where and how they are already active in social media.
#2: It’s All About the List
The energy of your business is directly tied to your email list.
Facebook ads are one of the most powerful lead generating platforms for small businesses today. Specifically, page post ads that drive traffic to a free, valuable giveaway (such as a free training video, ebook or cheat sheet) are extremely effective. These ads are inexpensive, highly targeted and can be completely automated.
It may take a little trial and error, but once you find that sweet spot where your ads are consistently producing results, you’ll be hooked!
#3: Scale Social Service
One of the most challenging parts of social customer service is handling the volume of queries.
Identify, recognize and enable your most actively contributing fans and advocates to help address long-tail content creation and answer other customers’ questions. This is one of the best ways to scale social customer service efforts.
#4: Kid Smart in Real Time
If your job is to provide social coverage for an event in real time—say, a new or exclusive environment, experience or setting--approach it like a kid at an amusement park.
A beginner’s mindset goes an incredibly long way in vibrantly bringing an audience somewhere they otherwise wouldn’t go. Check your assumptions at the door for what’s interesting; let your five senses guide you.
#5: Social Selling With LinkedIn
LinkedIn, more than any other platform, is most effective when your entire company is behind your efforts.
Don’t just stop at marketing your company page—get your salespeople involved with using LinkedIn for social selling. Ask your employees to participate in an employee advocacy program.
Don’t forget the targeted status update opportunities you have for paid social on LinkedIn too!
#6: Measure What’s Actionable
Measure, measure, measure. If perception is everything, then measurement defines your social program’s value.
Social media delivers more value than just ROI. How do you define the value of a relationship? Social media also helps drive leads and revenue, buzz and awareness; it reduces call center volume; supports recruiting; and can foster research and development innovation.
Start with your business objectives, define how social media can help you reach those objectives, and then measure those social programs relentlessly.
Measure what moves the needle for your business and avoid data overload. Identify a few main key performance indicators and focus on them. Use supporting metrics for insights to inform your strategy.
#7: Organic Is Good. Paid Is Better.
We all want to believe that organic posts on social networks are all we need to spark engagement. But your promotional strategy must include paid placements as well.
Relying only on organic strategies to drive results is analogous to hanging out with the same high school group your entire life.
To grow, you have to expand beyond your immediately familiar community and break through to those coveted second-degree connections.
#8: Five Things Customers Care About
In every industry (it doesn’t matter what you sell), there are five subjects that move the needle, because they are the ones consumers are most concerned with. They are:
§ Cost/price questions
§ Problems/issues questions
§ Versus/comparison questions
§ Review-based questions
§ Best-of questions
When consumers research, these are the five subjects they care about, yet most companies are afraid to address them. The moral: Don’t be afraid to address topics that consumers truly care about, as eventually they’ll move the needle more than any other content you could produce.
#9: Be on a Mission
Forget more followers. Use Twitter to get more business! To consistently attract valuable prospects, start with a simple “mission” for your Twitter account:
@Username is where ____________ (describe your best prospects) know they will always get ___________ (what’s in it for them to follow your account?).
This should be very simple—something compelling your parents could repeat at a dinner party if they were sitting next to a good prospect for you.
Give your Brand A Little Gusto!
Personality goes beyond your choice of branding or colors. It’s the whole face behind your company. It’s how the individuals combine to create the living, breathing entity that is your business.
Why: People make purchase decisions based on emotion and buy off people. It’s not purely emotion of course, but emotion certainly plays a large role and when it comes to the crunch between you and a competitor, they’ll go with the company they like. Sometimes you need to show off a bit of personality in order to get people to like your company in the same way that they like a work colleague, or the guy they buy their lunches from.
How: Blogs give you the opportunity to show off your company’s personality by allowing you to post short, succinct and catchy messages (as well as images) about your team, work events, industry related information or trivia. If you have a compassionate business personality, you can post about your recent charity involvement, or issues you are passionate about. If you are a funky company, you might like to take photos of quirky or unusual items around the office a write a few blog posts about the office environment. A good blog can do this for you!
That's right; Google loves your posts. Post's to every social media platform, blog posts, articles, alt. text in your images, fresh website content; Google loves it all. Better still, in the age of Google Authorship, the chance to provide expert commentary is now at each and every persons beckon call. Now I realize that this is not earth shattering news, but the reality is that only a fraction of business people seem to get it. As a result, those that do get it are monopolizing the thousands if not millions of business opportunities that avail themselves on the search engines each day. So, here is your chance to do something about it.
This week, I want everyone to record how much time they spend branding their business on the web through posts of any variety. Even if you are using a service to market for you, ask them how many posts they are doing for you each week. Odds are, there is not enough content being produced for your brand and your business on a weekly basis. Google loves relevance and the more often there is something written about your business or brand on the web, the more relevant your business is on Google.
If you are like most business people you will quickly recognize that the correlation between more Posts (CONTENT) and more business through the web is profound. Still wondering what to post, here are some examples:
1) Articles on Goarticles.com about your particular expertise - what knowledge can you impart on the world?
2) A blog post on Wordpress or Blogspot on about a good client experience
3) Get a client to write you a testimonial and then post it your Facebook account (or like)
4) Talk about a local story that affects the community your business operates in. Keep it soft and non-controversial
5) Use PRlog.org to produce a free press release about your business announcing a new program or celebrating a milestone in business
Keep in mind that if you sign off all posts with something like: "For more information please visit http://squaredmarketing.com" you will maximize your Posting Results.
When it comes to networking: Know, Like, and Trust are bantered around like cheap sales clichés. Every group you go to talks about getting to know one and other, but few truly impart the necessary knowledge on their members to put the science of networking to work. The truth is that strategic alliances and referrals don’t just happen because someone tells you to that you have to form them; they happen because you want to form them! At Square D Marketing, we teach our clients one simple practice that gets them the business referrals that they deserve. “Listen, Note, and Target!”
At this point you are saying to yourself, “no kidding”. But next time you go to a networking group look around. Is anyone around you taking notes. Those that aren’t are often there only for their own business building. They have little or no interest in building anyone else’s or they would be keeping track of the key points necessary to refer others. It is just not possible to remember everything pertinent about every member’s business and have the tools necessary to make the “pre-sale referral”. Moreover, if you do take notes, you will more likely be able to refer to them in a situation where a referral can be made. Would you rather have well-informed and prepared “sales partners” or simply “name droppers” that offer no real understanding of what makes your business unique and valuable.
Next time you go to a networking event, take some time to make some notes. Even if you are the only one doing it, you will be able to make quality decisions about who to refer and who to pass on. Remember, great referrals given by you will come back to you tenfold and that is why you went to the meeting in the first place.
For more information please visit http://www.squaredmarketing.com
In the course of developing your brand, there is no market more expansive than that which you find on Social Media. Everyone now knows all the facts about Facebook, LinkedIn, YouTube, and Twitter but most don’t realize how many other sites fall under the social media umbrella. Sure you can find hundreds of millions of people using these well-known engines, an ever growing portion of which using these sites to drive business to their company’s. But what about all the other on-line directories and market specific social media outlets that are widely used, but less well advertised? At Square D Marketing we have developed innovative strategies and methods to capture all of these sites and directories, big and small, into one concise branding effort. We call out methodology the “Spider-Web”. The proven theory is that once a prospect gets caught up in your branding, we use our various marketing funnels to channel that prospect to your website. That is where business happens!
Yes, you can easily enter your business information into the Google Local Business Center for free, but to get listed at the top of the list you’ll need to PROMOTE your listing (and website) . This is similar to Search Engine Optimization in that you’ll need to get your website listed on other local websites and databases to get positioned high.
Because Google Maps (Places) populates its local search results by gathering business information from numerous OTHER websites (Internet Yellow Pages directories, and other sources). Google Maps compiles and displays their Local/Maps results by gathering details about local businesses by crawling and parsing data from other online websites, directories and databases.
For example, Google Maps is partnered with Verizon and Yahoo! Local is partnered with AT&T. Therefore, having listings with the local online “Yellow Pages” can (and usually does) cause your listing to be placed higher on the list giving you more exposure and website traffic. So take the time to enter the correct information about your company in all the appropriate directories. But which directories are appropriate? Next month's post on Directories will give you the answer.
For more information please visit http://www.squaredmarketing.com
Derek Felbinger, David Trumpler & Andrew Imber.