It is always a thrill to receive any award, but turning the achievement into business is often another story. According to historical legend, there is no such thing as bad publicity. As goofy as that sounds, it is actually something that we believe in thoroughly. Our client's throughout the country frequently have to be reminded that getting your business name in lights is rarely a bad thing (assuming it is not included in a police blotter). It's what you then do with the publicity that matters most. Here are a few strategies that you can use to spread the word about your achievements.
1. Use Social Media to promote your award or achievement. By putting your award up on Facebook, for example, you will have taken the first step to allowing your Fans to engage with you and either congratulate you or ask questions about your achievement.
2. Use a Press Release to announce your award or achievement. This can actually be done for free. If you Google "Press Releases" you will be able to find outlets that will let you post your press for free. Remember, there is nothing wrong with "creating the news".
3. Blog about it. Yes, many consider Blogging to be tedious and often struggle to find content, but Blogs can a quick way to produce positive, relevant content that relates to your business. Just be sure to include a link back to your website at the end of the post.
4. Use Mailchimp or Constant Contact to announce your award to your clients and followers. The ones that appreciate and love your business are likely to share it with their extended circles, thus getting you some free referrals. *If you do not have a Mailchimp, Constant Contact or other email messaging system get one opened up as soon as possible!
By doing the few steps provided above, you are likely to get the business you deserve from your achievement or award.
So, what did Square D Marketing recently receive? Well, we were named among the "Best In Advertising and Web Design" from Best Business for 2015! Pretty cool, right?
Derek Felbinger, David Trumpler & Andrew Imber.