pay per click marketing & advertising solutions
Pay Per Click (PPC) Advertising or Marketing is a simple way to get your core value proposition or marketing hook to the top of the Search Engines. The process itself is simple in theory: You bid for keywords and pay a set amount every time someone (or something) clicks on your ad. Your ad will appear at the top of Google for selected keywords if you offer to pay the going rate which is determined by an auction where those who offer to pay the most are given top-billing.
PPC can be very effective for certain businesses but beware of the pitfalls that can be associated with it:
* You can quickly spend your entire marketing budget without any results. There are any number of ways that your ad can be clicked upon by individuals who have no desire to do business with you. Every time they click, you pay!
* It is a fact that prospective clients that are browsing the internet in search of your services are almost nine times as likely to skip a paid ad in favor of an organic listing (see Search Engine Optimization)
* You need to do lots of homework to pinpoint the best target keywords for your business and then take the time to watch the metrics.
Stop paying for overpriced advertising that never brings you a return on investment. Square D Marketing has local, regional, and national advertising plans that are sure to bring you results and at prices that cannot be challenged. Most of the individuals selling your business advertising have little knowledge of business and even less about marketing. Our professional team will determine with you what course of advertising will generate results because we use metrics. There is never any lying about true numbers, and the fact is that you need someone to give you the down and dirty truth about advertising before you invest you hard earned money.
We employ a Marketing Plan that includes an advertising matrix that includes a budget and attached metrics. We measure every advertising effort and present our findings to our clients so that we can make intelligent marketing decisions together. Best of all, for managing any advertising campaign, Square D Marketing takes a set fee that is disclosed upfront.
The truth is that the Yellow Pages are gone! What are you going to do to advertise your business and make the phones ring or your website buzz? Don't wait for your competitors to capture market your market share. Make the commitment to marketing and start getting results!